Tourism Marketing Update - 28.11.05

28th November 2005

Early 2006 Campaign

The aim of the campaign is to launch North East England's 2006 Holiday and Short Breaks Guide to the UK market.  We will launch our 2006 tourism marketing activity in December with brochure panels in key publications such as TV Times and Radio Times.  To view the full media schedule for this campaign please click on the following link:  http://www.tourismnortheast.co.uk/uploads/documents/Launch%202006%20media%20schedule.xls

Autumn / Winter Campaign

The Autumn Winter campaign continues to do well with over 400 requests this week alone for a copy of the Special Offers Leaflet.  To view the media that has been booked to support this campaign please click on the following link: http://www.tourismnortheast.co.uk/uploads/documents/Autumn%20Campaign%20media%20schedule.xls

If you are interested in becoming part of this campaign and require further information please contact the Tourism Marketing Team at ttmarketing@onenortheast.co.uk

International Marketing Activity

The team is developing a new suite of international marketing materials that will be used to target international visitors and provide our overseas contacts within VisitBritain's offices with our key messages.   The new materials will be ready to support the launch activity in January 2006. 

Work continues on the delivery of the hectic schedule of international trade and consumer exhibitions where North East England will be represented:

Vakantiebeurs, Netherlands
Reiseliv, Norway
Reiseklar, Norway 
Dublin Holiday World 
ACTIEF Outdoors Show, Netherlands    
BIT, Milan
ITB, Berlin

10-15th January
12-15th January
19-22nd January
26-29th January
18-19th February 
18-21st February
8-12th March

British Travel Trade Fayre

This event will be held in Birmingham on the 1st and 2nd March 2006. We are currently developing plans for the North East England stand and we will be contacting industry partners soon with details of how to get involved in this event.

Education Guide

The new Education Guide has been finalised and we will receive copies next week.  The Guide targets over 2500 primary and secondary schools within a 2.5 hour drive time from the region, who are interested in learning about the region and our history. 

Travel Trade Roadshow

The last of this years roadshow programme will be held at the Tower Thistle in London on 5th December. For further information about this roadshow please contact Denise Wigham on 0191 229 6845.

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