Regional Tourism Team Update - 27.10.06
Welcome to our fortnightly e-bulletin packed with information about what the North East England Regional Tourism Team have been up to.
UK Marketing Activity »
International Marketing Activity »
Visitor Services Unit »
Tourism Development Unit »
Business Services Unit »
Tourism North East online »
UK MARKETING ACTIVITY
Autumn Winter Campaign
The autumn winter campaign is now underway and a new microsite has been launched at www.visitnortheastengland.co.uk/offers to highlight the very best of what the region has to offer at this time of year. Over 1.5 million inspirational and offer-led inserts will also promote the regions strong Autumn Winter product in national press, while special accommodation offers will be available online over the next month to encourage visitors to book a short-break during the traditionally quiet season. For further information please contact Caroline Adams.
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INTERNATIONAL MARKETING ACTIVITY
TTG Rimini reaches Italian trade
The region attended the TTG Rimini International Exhibition in Italy last week to showcase North East England to Italian press and trade. The event was a great success with tour operators, agents and carriers attending a dedicated presentation and networking event, as well as visiting the stand to hear why North East England is a first class touring destination for Italian visitors.
Film to Family attractions entice Dutch press
Together with DFDS Seaways and England’s North Country, North East England has hosted two press visits from Holland this month. Roelien Ross and Anja Sikkenga, from Northern Holland based Boom Uitgevers, travelled the region’s film and literature locations including Bamburgh Castle, Alnwick Castle, Durham Cathedral, Hartlepool’s Maritime Experience and Seven Stories Centre for Children’s Books. Meanwhile journalist Elly Welgraven travelled to the region to sample our variety of family attractions, including the Discovery Museum and Beamish Open Air Museum, for family publication Groter Groeien. For more information on press visits to the region please contact Debbie Sharratt.
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VISITOR SERVICES UNIT
Image Collection Programme
Over 900 regional tourism providers, since August 2006, have participated in the image collection programme for FREE professional photography. This programme will end at the close of October, however accommodation, attraction and events images can still be submitted by email to Emma Brown for use on Desti.ne delivered websites, visitnortheastengland.com, enjoyengland.com & visitbritain.com. If you have any queries regarding the image collection programme please contact email Jason Yip or call 0191 229 6851.
Translated Accommodation Symbols
Working with the Regional Language Network, we are pleased to be able to offer a new FREE resource for accommodation providers. Accommodation symbols and text have been translated into the following languages: French, German, Spanish, Italian, Norwegian, Dutch, Swedish, and Mandarin. Click here to view the symbols or download printable PDF documents. If you would like more information please contact email Jason Yip or call 0191 229 6851.
Desti.ne Update
The region’s businesses have responded very positively to the offer of Desti.ne Frontdesk and Extranet. Working with the Area Tourism Partnerships, a series of workshops and training have been booked throughout November and December
Knowledge of Desti.ne is gathering steam for the region’s Tourism Network. Via the Area Tourism Partnerships awareness workshops and training have been booked throughout November and December. The awareness sessions are designed to explain what Desti.ne is and its potential to help partnership working. Aimed at tourism organisations in contact with the region’s businesses, Desti.ne can assist the day-to-day work of many regional organisations.
For further information Desti.ne Frontdesk or Desti.ne Extranet, please e-mail Karen O’Donnell
For further information on Tourism Network NorthEast engagement, please e-mail Asif Latif
Or for further information on the Desti.ne project please click here.
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TOURISM DEVELOPMENT UNIT
Tourism Business Panel Shares Experience
Over 100 tourism businesses have signed up to a Business Panel to share their experience on trade and to gauge business confidence over a 12-month period.
Between July and September 2006, 58% of businesses on the panel said business levels were higher in the third quarter of 2006, compared to the same period in 2005. A further 24% said business was the same as last year and only 17% said business had decreased. A significant proportion of respondents put the increase down to business expansion, along with the fine weather and marketing.
When asked about confidence levels for the coming three months (Oct – Dec), 53% felt that business would have increased on the same period last year, while 31% expected no change.
The Tourism Business Panel Quarter 3 report will be available online from Monday. Click here to view the results.
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BUSINESS SERVICES UNIT
Increasing Profit the Green Way
Interested in saving costs and increasing profit levels whilst saving the environment? The Energy Show will take place on 6 December 2006 at Longhirst Hall, Morpeth, with a showcase exhibition and seminar programme to help you save money, energy and become more environmentally friendly. Supported by One NorthEast, the aim of the event is to provide information, advice and access to the most relevant support to improve the competitiveness of your business. For more information on the event call 0191 281 5777 or visit www.business-business.co.uk. Watch out in the November issue of Experience for more information on the benefits of taking a greener approach to business.
Tourism Performance Master Class
Increasing productivity through online business performance tools is at the heart of a Performance Master Class hosted by One NorthEast Tourism and People 1st. The event, which takes place on November 15 at Kirkley Hall Ponteland, will provide advice on improving customer service, managing people and meeting regulations as well as including live demonstrations of online business tools such as HR Business Adviser, Customer Service and Sales online, Safe and Legal – Understanding Profit, and Skills Passport. Delegates will also be able to participate in a Customer Service and Sales Master Class delivered by Paul Quinn whose clients include Intercontinental Hotels Group and Diageo.
To register for the event please go to www.people1st.co.uk/onenortheastevent. For additional information about the event contact Karen Couzens on 07920 087594 or e-mail customerservice@people1st.co.uk.
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FIND OUT MORE
If you would like to find out more on tourism in the region, visit www.tourismnortheast.co.uk - a dedicated website for the tourism industry in North East England.
RECOMMEND A FRIEND
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