Regional Tourism Team Update - 23.06.06
Welcome to our new look e-bulletin! We've broadened our fortnightly update to include the whole of the Regional Tourism Team, from marketing and tourism PR to visitor services and tourism, network and business development. Packed with information, it's your guide to what the Regional Tourism Team have been up to...
UK marketing activity »
International marketing activity »
Regional Tourism »
Find out more »
UK marketing activity
Award-Winning Attraction Success
The Award-Winning Attractions campaign aimed at raising the profile of our region's high quality attractions, and as a visitor destination, consisted of inserts into national press, press advertising linked to GNER train fare offers, a postcard competition in 6 local papers and a week-long Century Radio promotion. Results and enquiries into the campaign were extremely positive, notably 9000 competition entries were received during this period and the radio promotion resulted in over 2.4 million impacts.
For further information please contact caroline.adams@onenortheast.co.uk
New Promotion for Walking and Cycling Friendly Accommodation
Work is underway to produce a new leaflet to promote those businesses that are part of the 'Walkers and Cyclists Welcome' accreditation scheme. The short guide will be used as part of a direct mail pack to our database of visitors who are interested in the region's outdoor product and also as an insert into all future requests for the Walking and Cycling guides.
For further information please contact caroline.adams@onenortheast.co.uk
Walking
Over the past fortnight, as part of the walking media campaign, 56,000 promotional inserts have run in Trail magazine. Over 8000 individual requests have been received since March and over 106,000 walking guides have been distributed since the launch of the walking campaign in 2005.
For further information please contact caroline.adams@onenortheast.co.uk
Cycling
1st burst of the media campaign is complete. Over 2,500 new Cycling guides have been requested with over 14,000 out in the marketplace. Specialist cycling magazines have provided a good return on investment, and the next insertion of nearly 230,000 promotional leaflets will take place in early September.
For further information please contact caroline.adams@onenortheast.co.uk
Gardens
The North East England Gardens guide is out now. The media campaign commenced with 40,000 promotional inserts targeted at subscribers of Kew Magazine.
For further information please contact katherine.hodgson@onenortheast.co.uk
International marketing activity
Region welcomes Dutch winners
Following the region's attendance at Vakantiebeurs international exhibitions earlier this year, where a 'Win a Luxury Break' competition was held, the international team welcomed their first competition winners from Holland. The prize included a return crossing on DFDS Seaways, two nights at Gisborough Hall Hotel and free entry to both The Alnwick Garden and Hartlepool's Maritime Experience. The winners, Rob and Toos Drupsteen, also travelled the length of the region's coast, packing as much as possible into their stay. The couple enjoyed their visit so much, they already plan to come back later in the summer. Thank you to everyone who made the visit a huge success. If you would like to more about the winners stay or offer prizes for future competitions please contact helen.moderate@onenortheast.co.uk
Meet the Dutch trade
The international team were represented in Holland at a Meet the Trade event, organised by VisitBritain, earlier this week. The event gave the region an opportunity to build awareness of North East England as a holiday destination and meet with Dutch tour operators and agents keen to extend their holiday programme to include the regions attractions and accommodation. If there are any tourism businesses interested in working with international trade, please contact helen.mcloughlin@onenortheast.co.uk for further information.
England's North Country (ENC) Touring Guide 2007
The ENC 2007 Guide - with a stunning new layout and support of a £2m international marketing campaign, provides inspected accommodation and attraction providers throughout North East England with the opportunity to promote themselves on a worldwide stage. And with advertising rates starting from as little as £199 for accommodation providers and £250 for attractions it's superb value for money. Booking deadline Friday 30th June. For more information click here or contact helen.moderate@onenortheast.co.uk.
Tourism Team update
Visitor Services Unit
The deadline for return of the updated accommodation database questionnaires is Friday 23 June. Have you returned yours?
Information from the annual questionnaires is used by the agency to update a wide range of publications and websites. It is also used to respond to local, national and overseas enquiries from members of the public and the press. If you have not already done so, please send your questionnaires back today. If you have not received your questionnaire or need a replacement, please contact pam.pedelty@onenortheast.co.uk.
Attractions database questionnaires will be issued shortly and must be returned by Friday 14 July. We also need to have major events for 2007 returned by the same date. For more information contact Pam Pedelty (details above).
Searching for Stars - Regional Awards
The North East Regional Tourism Awards 2006 recognise regional businesses that are dedicated to achieving the highest standards of service and provide inspiration to others to strive for excellence. With 16 categories of award to choose from the opportunities are endless.
The deadline for entries in the Awards is Friday 30 June. Is your business or attraction a winner? Register your business by contacting janet.smith@onenortheast.co.uk for an application form.
Business Development Unit - a date at the Sage!
Tourism businesses are being given the opportunity to hear about the huge benefits of providing a more accessible environment for visitors.
'North East England - Opening the Doors to Access' is a one day event co-hosted by One NorthEast and Tourism for All which will set out the advantages of ensuring services are accessible by all and how to take advantage of the National Accessible Scheme. Experts will be on hand all day to answer any questions.
For more information or to register for the event contact laura.lowrey@onenortheast.co.uk.
Find out more
If you would like to find out more on tourism in the region, visit www.tourismnortheast.co.uk - a dedicated website for the tourism industry in North East England.
Recommend a Friend
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