Regional Tourism Team Update - 12.01.07
Welcome to our fortnightly e-bulletin packed with information about what the North East England Regional Tourism Team have been up to.
UK Marketing Activity »
International Marketing Activity »
Tourism Development Unit »
Visitor Services Unit »
New Tourism Marketing Appointments »
Tourism North East online »
UK MARKETING ACTIVITY
North East England TV Advertisement
Launched on Boxing Day, the region’s second TV advertisement is currently being shown across terrestrial and digital TV channels including Sky One, Sky Movies, Sky News, ITV and Channel 4.
For the first time, potential visitors can request a holiday and short breaks guide using the Red Button interactive option available on digital channels.
The footage will also be broadcast to long haul passengers on all British Airways flights, reaching an additional 1.4million leisure and business travellers, from now until March.
Click here to view the advert.
For more information please contact jane.okeeffe@onenortheast.co.uk.
Top »
INTERNATIONAL MARKETING ACTIVITY
International Exhibitions
Exhibition season is now in full swing with Vakantiebuers starting earlier this week. Visitors to the stand can pick up key publications including the North East England Taster Guide and Pocket Map, and will also have the opportunity to sample some Newcastle Brown Ale fudge, kindly donated by Doddington’s Dairy in Northumberland. A competition to win a luxury break in North East England will also provide valuable data capture.
Exhibitions at which North East England will be represented include;
Netherlands
Vakantiebuers, Utrecht 9 – 14 Jan 07
Norway
Oslo
Reiselikar, Bergen 19 - 21 Jan 07
Germany
ITB, Berlin 7 - 11 March 07
Partners attending the exhibitions along with the regional tourism team include Northumberland Tourism, Hadrian’s Wall Country and Tourism Tyne and Wear.
For more information contact marissa.buckingham@onenortheast.co.uk.
Travel feature in The Hindu – 7 January
Following a visit in 2006, photographer and travel writer D.K. Bhaskar has produced a fantastic article on North East England in The Hindu – a highly influential Indian newspaper with a daily circulation of over 1million.
The article particularly compliments the region’s unique landscape, wildlife; including grey seals and puffins, and natural vegetation - particularly the lichen population which can only flourish in an extremely unpolluted environment.
From September 2007, visitors from the Indian subcontinent will be able to reach North East England with relative ease following the announcement by Emirates of a new direct air route into Newcastle International Airport from Dubai.
Click here to view the article
For more information contact marissa.buckingham@onenortheast.co.uk
Walking Guide and Passionate DVD used as key publications in high profile Latin American conferences
Dr. David Shephard, Associate Professor (and Geordie ex-pat) at a University in Rio de Janeiro, Brazil, has been championing North East England in many high profile conferences including the British Council’s 10-day seminar on English as a Global Language and two TEFL (Teaching English Foreign Language) conferences reaching key practitioners from Argentina, Chile, Cuba, Peru and Venezuela.
The Walking Guide has also become a regular fixture in the University’s syllabus for students studying English Language and Applied Linguistics at both an undergraduate and postgraduate level, as a means of illustrating and analysing descriptive and non-fictional text.
For more information contact marissa.buckingham@onenortheast.co.uk
Top »
TOURISM DEVELOPMENT UNIT
Winning Business – Hospitality & Tourism
This free workshop aimed at Tees Valley businesses will look at opportunities for any company who supplies into, or operates within the hospitality and tourism industry. Sponsored by Business Link Tees Valley the event takes place on 16 January at Hartlepool Historic Quay beginning at 9.30am and ending at 12.30 with a buffet lunch. The workshop will enable you to:
- Discover how to increase your sales in the industry
- Consider how to increase your competitive advantage
- Learn from case studies how Tees Valley businesses have won major contracts in the industry
- Understand the many different factors that help you to compete and win
To book a place for more information please contact Karen Lilley on 0191 281 5777 or by e-mail: karen@business-business.co.uk.
Top »
BUSINESS DEVELOPMENT UNIT
Cooking Up a Winner
If you like to create fabulous breakfast dishes using local produce, then this is the competition for you.
Organised by the Home Grown Cereals Authority, the “Best Breakfast Competition” forms part of Farmhouse Breakfast Week 2007 – “Make Time for It”. The campaign, now entering its eighth year, aims to highlight the importance of breakfast and the range and quality of regional breakfast produce available in the UK.
To register for the competition log on to www.farmhousebreakfast.com and select the Best Breakfast category. For more information on the campaign, the competition or even where to source local food, contact Jim Simpson or Sue Cresswell at Northumbria Larder (Tel: 0845 456 2340)
Top »
VISITOR SERVICES UNIT
Call Goes Out for Online Images
Almost 90% of accommodation providers displayed on the regional visitor website, www.visitnortheastengland.com, now have at least one promotional image.
The accommodation providers with good quality images benefit from more effective promotion not only through the regional website but also through EnglandNet, www.visitbritain.com and www.enjoyengland.com.
It is also important to ensure these websites display images for other tourism businesses such as attractions and events. If you have quality promotional images that you want to submit for your attraction or event send your images to Jason Yip. Alternatively you can post your images to Jason at One NorthEast, Stella House, Goldcrest Way Newburn Riverside, Newcastle upon Tyne NE15 3NY.
Top »
NEW TOURISM MARKETING APPOINTMENTS
Tourism Marketing would like to welcome new members of the team.
Chris Amson
Trade Relations Marketing Specialist Advisor
chris.amson@onenortheast.co.uk
+44 (0) 191 229 6845
Chris has joined from South Yorkshire Destination Management Partnership where he worked as a Tourism Officer in their Conference Bureau.
Helen Bull
International Brand Manager
helen.bull@onenortheast.co.uk
+44 (0) 191 229 6608
Helen has joined from Visit Britain Chicago office where she was Business development executive responsible for travel trade and business tourism.
Marissa Buckingham
International Brand Advisor
marissa.buckingham@onenortheast.co.uk
+44 (0) 191 229 6921
Marissa has joined from NewcastleGateshead Initiative where she was Marketing Coordinator for destination and events.
Top »
FIND OUT MORE
If you would like to find out more on tourism in the region, visit www.tourismnortheast.co.uk - a dedicated website for the tourism industry in North East England.
RECOMMEND A FRIEND
If you know of anyone who is not currently receiving the Regional Tourism Update but who might be interested in receiving a copy, then please send their email address to vicky.paris@onenortheast.co.uk who will add them to the distribution list.
