Tourism Marketing Update - 09.06.06
Welcome to this week's e-bulletin packed with information about what the regional tourism marketing team have been up to.
Agency Open-Day
The Tourism Marketing Team supported the One NorthEast Open Day on Monday 5th June, with a short presentation on tourism activity within the region. The region's first-ever TV advert was on show, along with a collection of tourism publications including the Cycling and Walking Guide, Holiday & Short Breaks Guide and the international Essential Guide to North East England.
UK Activity
NEW Pocket Guide launched
The new North East England Pocket Guide 06/07 is now available. The handy-size guide provides visitors with inspirational listings on what to see and do in the region, including museums, castles, galleries, theatres, public art and events. There will be 130,000 copies and dispensers distributed by the end of June to all inspected accommodation providers, as well as the Port of Tyne and the region's airports. PDF copies are available to download at www.visitnortheastengland.co.uk. For further information contact caroline.adams@onenortheast.co.uk
Gardens Guide
The new North East England Gardens guide is now available and the media campaign commences today. Over 980,000 inserts will run in national press and specialist magazines throughout the course of the campaign which includes: BBC Gardeners' Worlds Magazine, The Garden RHS Magazine, Kew Magazine, Sunday Telegraph and the Guardian. Click here to order your free gardens guide.
For further information please contact katherine.hodgson@onenortheast.co.uk
Walk this way
Over the past month 320,000 inserts promoting the region's fantastic walking product have run in the Saturday Daily Mail, Radio Times and Sunday Times. To date the walking campaign has received over 7,000 individual requests for the walking guide. For further information contact caroline.adams@onenortheast.co.uk
Cycling North East England
The cycling campaign is now underway with inspirational adverts appearing in specialist press. This includes Cycling Weekly, Cycling Plus and CTC Cycle. For further information contact caroline.adams@onenortheast.co.uk
International Activity
E-Newsletter support & thanks
May 2006 saw the launch of North East England's first ever international e-newsletter. The e-newsletter was translated and mailed to over 700 trade and consumer contacts across Holland, Norway and Germany as well as 80 contacts in Ireland.
We would like to say a big thank you to everybody who submitted a story, as without you the success of this newsletter would not have been possible.
We are now looking forward to the next edition, which we plan to release around mid-August, so if you have anything that you would like to submit for consideration please send a press release of no more than 150 words to philip.marshall@onenortheast.co.uk by July 28th.
International Media visits
Following international exhibitions and overseas activity earlier this year, media from around the world have come to experience the passionate people and passionate places of North East England.
So far this month the International Team has worked alongside NewcastleGateshead Initiative and Northumberland Tourism to welcome six Norwegian journalists and three representatives from DFDS. Their 3-day tour around regional hidden gems and more familiar attractions included NewcastleGateshead Quayside and the Durham Dales as well as an enjoyable insight to the region in the early 1800s & 1900's at Beamish, The North of England Open-air Museum.
Together with England's North Country and support of Northumberland Tourism, the tourism team have welcomed an Italian photo reporter from Milan who will be researching the area, in particular Hadrian's Wall, for a feature in Italian travel publication 'Itinerari e Luoghi'.
And following the launch of a new Pisa to Newcastle route with Jet2.com, two journalists have jetted in to North East England to visit a selection of regional attractions, including Alnwick Castle, The Alnwick Garden and NewcastleGateshead Quayside. Provided with a guide and information on the whole region, they will now tempt their readers to visit.
Over the forthcoming weeks, the International team will host further visits from Dutch and Belgian media in a continued effort to promote North East England as easily accessible, compact, and with fantastic attractions throughout. For more information on media visits within North East England contact val.lowther@onenortheast.co.uk.
England's North Country (ENC) Touring Guide 2007
The ENC 2007 Guide - with a stunning new layout and support of a £2m international marketing campaign, provides inspected accommodation and attraction providers throughout North East England with the opportunity to promote themselves on a worldwide stage. And with advertising rates starting from as little as £199 for accommodation providers and £250 for attractions it's superb value for money. For more information on the ENC Guide click here or contact helen.moderate@onenortheast.co.uk.
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