Welcome to our fortnightly e-bulletin packed with information about what the North East England Regional Tourism Team have been up to.

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UK MARKETING ACTIVITY

Autumn Winter Campaign Update

Nearly 200 special accommodation offers from across the region are now displayed at www.visitnortheastengland.com/offers

4 nights for the price of 3, 3 nights for the price of 2 and free evening meal with a 2 night stay offers are available at selected hotels, B&Bs, guest houses and self-catering accommodation from 2nd January to 31st March 2007. Over 100,000 consumers who have already expressed an interest in North East England will be targeted with direct mail and emailers. Over 1 million inserts will be placed throughout the campaign in high quality national press titles such as Daily Telegraph and Sunday Times to promote the region's wide range of accommodation and events throughout the traditionally low season. For more information please contact caroline.adams@onenortheast.co.uk.

Experience Spring/Summer Campaign

The Experience Campaign is being run to highlight the benefits of holidaying in the North East in the spring/summer and to launch the publication of the 2007 Holiday Guide. It will commence mid-December with a break for Christmas and New Year and will recommence in January until March 2007.

The aims of the campaign are to:

• bring new visitors to the North East in the spring/summer months
• increase the number of requests for the Holiday Guide
• increase awareness of the North East as a holiday destination.

Specific market segments are being targeted primarily within three hours travel time from the North East. Areas include the North West, Yorkshire & Humberside, Midlands & Central England and London.

The North East will be promoted as a beautiful and diverse region offering many attractions to the visitor enabling them to undertake a variety of different activities. The message will be inspirational and will stimulate the imagination.

Tactical activity includes direct mail, brochure panels, over two million loose inserts in regional newspapers and on-line activity. The campaign will be supported by the TV advertising campaign, PR and seasonal photography.

The call to action will be to order the Holiday Guide via a telephone number or website: www.visitnortheastengland.com  For more information please contact jane.okeeffe@onenortheast.co.uk.

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INTERNATIONAL MARKETING ACTIVITY

Dutch Autumn/Winter Campaign

The first of three e-shots to the Dutch market was sent on November 20th encouraging Dutch travellers to visit North East England during the autumn and winter period. The email directed visitors to the fully translated campaign micro site, which included information on what North East England has to offer during autumn and winter. The mailing was a great success attracting over 3000 hits to the website.

The second email will be sent in early January with a New year / New you outdoor focus and the third in late January will have a cultural theme and will include the opening of mima (Middlesbrough Institute of Modern Art). For more information please contact helen.bull@onenortheast.co.uk

Norwegian Taste Great Britain Campaign

One NorthEast is working in partnership with Land Rover, DFDS Seaways and VisitBritain Norway to deliver a high-end touring campaign targeting affluent travelers based on the west coast of Norway.

Central to the campaign is a 24 page colour supplement to be distributed to 30,000 Norwegian Land Rover drivers with their January Land Rover magazine and with a further run-on to be distributed at the Bergen travel exhibition in mid January.

One NorthEast will have 9 pages of content in the magazine with the core messages covering food and drink, shopping, luxury accommodation and touring the region, the publication will also include 4 nights for the price of 3 offers from accommodation providers across the region. For more information please contact helen.bull@onenortheast.co.uk.

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TRAVEL TRADE

Group Travel Roadshows

The third and last of this year's Group Travel Roadshows recently took place at Blenheim Palace in Oxford. The event was a great success, attracting around 60 key group travel decision makers to find out what North East England can offer their groups. The event attracted 16 of North East England's exhibitors including hoteliers, attractions, destinations and support services. The Roadshow was also used to promote the new 2007 Group Travel Guide. For more information please contact ross.cockton@onenortheast.co.uk.

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TOURISM DEVELOPMENT UNIT

NorthEast Coastal Framework Final Report

In January the Regional Tourism Team initiated work to set out a clearer path for how tourism could maximise the benefit afforded by the North East coast. The aim of the work was to develop a vision and action plan that would guide tourism development along the region's coast to enable business growth and a quality visitor experience fulfilling current and future market demand.

The result of this work is a report providing independent advice that One NorthEast will be considering and sharing with the four Area Tourism Partnerships to inform thinking on local destination management and development.

We recognise that the work has wider implications for the region; One NorthEast Tourism would therefore welcome views on the report, which can be accessed at www.tourismnortheast.co.uk under Tourism Development and Research.

Please send your responses/comments to Sam Richardson, Tourism Project Manager at sam.richardson@onenortheast.co.uk no later than January 5.

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BUSINESS DEVELOPMENT UNIT

'Welcome to Excellence' Latest Dates

Make sure you give your visitors a warm welcome by signing up to the next set of training sessions from the Welcome to Excellence Autumn/Winter Programme.

Course	Date	Venue
Welcome Host	11 January 2007	One NorthEast, Stella House
Becoming Visible	16 January 2007	One NorthEast, Stella House
Welcome Management	17 January 2007	One NorthEast, Stella House
PR Matters	18 January 2007	One NorthEast, Stella House
Welcome All	23 January 2007	One NorthEast, Stella House
Welcome Host Plus	24 January 2007	One NorthEast, Stella House
VAQAS	25 January 2007	Woodhorn Colliery

   
For more information on the courses or to book a place contact laura.lowrey@onenortheast.co.uk

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VISITOR SERVICES UNIT

Image Call for Attractions and Events

The accommodation image collection exercise conducted by professional photographers has been a great success with over 1000 businesses having their properties photographed. We are now calling for attraction and event organisers to submit their images to be used for Desti.ne delivered sites visitnortheastengland.com, and to feed enjoyengland.com, and visitbritain.com.

Please submit or send your images to jason.yip@onenortheast.co.uk or by post to Jason Yip, One North East, Stella House, Goldcrest Way, Newburn Riverside, Newcastle upon Tyne, NE15 8NY

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FIND OUT MORE

If you would like to find out more on tourism in the region, visit www.tourismnortheast.co.uk - a dedicated website for the tourism industry in North East England.

RECOMMEND A FRIEND

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