Regional Tourism Team Update - 04.08.06
Welcome to our fortnightly e-bulletin packed with information about what the North East England Regional Tourism Team have been up to.
UK Marketing Activity »
International Marketing Activity »
Tourism PR »
Tourism Development Unit »
Business Development Unit »
Visitor Services Unit »
Tourism North East online »
UK MARKETING ACTIVITY
NEW Holiday and Short Breaks Guide 2007
Over the next 2 weeks, look out for the solicitation material for the Holiday and Short Breaks Guide 2007 which includes new reduced advertising rates! For more information please contact Katherine Hodgson.
Autumn Winter Campaign 2006/07
Work has commenced, with the Area Tourism Partnerships, on this year's Autumn Winter Campaign, which is aimed at promoting the region during the shoulder season. The campaign will promote special offers and incentives as well as showcasing a wide variety of visitor experiences in North East England. For more information please contact Caroline Adams.
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INTERNATIONAL MARKETING ACTIVITY
NEW International Pocket Map
A new Pocket Map, produced in an easy-to-use Z-CARD format, is now on display at entry gateways across the region, including two international airports, the Port of Tyne Ferry Terminal and onboard DFDS Seaways. In addition the Pocket Map will be displayed at four international ferry ports and used at international exhibitions in 2006/2007. At each entry gateway it sits alongside our new North East England branded carousels, produced to hold and distribute our key brochures and visitor information in an appealing way.
The Pocket Map is available in English, German, Norwegian and Dutch, and forms part of ongoing activity by the international team to raise the profile of North East England in key markets across Europe. For more information please contact Helen Moderate.
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TOURISM PR
Norwegian’s cycle the region
Two Norwegian journalists took to North East England by bike during the last week of July to sample the delights of the region’s C2C route and the new Hadrian’s Cycleway. Taking in many regional attractions on-route, they will now produce a cycle feature for a specialist VisitBritain retail magazine and ‘På sykkel’, a niche cyclist’s magazine in Norway. For more information on tourism PR and press visits to the region please contact Val Lowther.
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TOURISM DEVELOPMENT UNIT
Group Travel Takes Centre Stage
New research into the Group Travel Market has recently been published. It looks at;
- The potential of the market in terms of current value and key growth areas
- The travel trade’s perceptions of the region as a group travel destination
- The best ways to market to the travel trade
Further research on the luxury market and ways to maximise opportunities from this growth area is due for completion in October. For more information on research activity contact Catherine Flynn.
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BUSINESS DEVELOPMENT UNIT
Business Advice Open Day
HM Revenue and Customs has organised a Business Advice Open Day on 26th September to provide tourism businesses with access to free quality advice from the experts.
The Open Day will enable tourism businesses to meet with a variety of agencies including the Health & Safety Executive, Environment Agency, Pensions Regulator and HM Revenue & Customs. Staff from over 30 agencies will be on hand to answer any questions you have regarding your legal obligations. A programme of seminars will run throughout the day covering topics such as VAT, National Insurance and eBusiness. For further information visit www.businessadviceday.co.uk
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VISITOR SERVICES UNIT
Final Reminder for Attractions
Deadline day for return of attraction questionnaires is next week, 11th August. Have you returned yours? Questionnaires signed and returned complete with 2007 opening times will ensure you receive Free Listing in the North East England Holiday & Short Breaks Guide 2007 and the Group & Educational Guides if you can cater for groups of 15+. Returned questionnaires will also ensure Free Listing on the VisitBritain, Enjoy England and Visit North East England websites as well as inclusion on information sheets distributed to press, coach operators, media and Tourist Information Centres. Information from the questionnaires will also be included in a variety of UK and overseas publications. Read the questionnaire thoroughly and complete all sections. Make any changes in blue ink and ensure 2007 opening times and prices are included. Remember to sign and date the declaration before returning the questionnaire. For more information contact Pam Pedelty.
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FIND OUT MORE
If you would like to find out more on tourism in the region, visit www.tourismnortheast.co.uk - a dedicated website for the tourism industry in North East England.
RECOMMEND A FRIEND
If you know of anyone who is not currently receiving the Regional Tourism Update but who might be interested in receiving a copy, then please send their email address to Vicky Paris who will add them to the distribution list.
