Regional Tourism Team Update - 04.07.07
Welcome to our fortnightly e-bulletin packed with information about what the North East England Regional Tourism Team have been up to.
UK Marketing Activity »
International Marketing Activity »
Visitor Service Unit »
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UK MARKETING ACTIVITYNorth East England Holiday & Short Breaks Guide 2008
With breathtaking photograph and inspirational content, the Guide will be promoted actively via a £5.5 million national and international campaign. In total 160,000 copies will be distributed and we estimate over 320,000 people will read it. Look out for your booking form – arriving early July – and get involved in what promises to be a rewarding year for tourism in North East England. For further information see www.tourismnortheast.co.uk or email mick.hall21@btopenworld.com today! |
The North East England Holiday & Short Breaks Guide 2008 is set to attract even more new visitors to the region – and this is your chance to be a part of it! Book now and you can benefit from a 10% early bird discount with advertising rates from just £125 + VAT.Top »
INTERNATIONAL MARKETING ACTIVITY
DFDS Summer Campaign in Norway
The region’s first ever joint campaign with DFDS Seaways drew to a close last weekend with a four page direct mailer sent to 40,000 potential visitors who have previously expressed an interest in the North of England.
The four-week campaign also included press advertising in national and regional newspapers, outdoor bus advertising in Bergen and Stavanger, and online interactive banners. Click here for examples of artwork.
Telephone interviews will be conducted with people who have received the direct mailer to evaluate their perceptions of North East England before and after receiving the communications and their future intentions to visit. DFDS estimate that 2000 additional journeys have already been booked for this Summer.
In June, North East England hosted 9 DFDS sales and marketing staff for a familiarisation visit. Following the success of this, North East England has been added onto the itinerary for a September press trip that was originally solely focussed on Scotland.
For more information please contact Marissa Buckingham.
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VISITOR SERVICE UNIT
Expanding the Web of Opportunities
Since September 2006 the New Media development team have been using the Desti.ne e-business platform to publish a suite of tourism websites for the region. A total of 8 websites have been developed by the team ranging from the Area Tourism Partnerships sites to the recently launched Cycling, Gardens and Walking sites. Tourism providers now have more online channels to promote their business making the online promotion of North East England businesses more effective than ever before.
One Million Pages Served
In May the total number of unique visitors across all the websites exceeded 100,000 with 1,000,000 pages viewed by visitors. On average each visitor viewed 13 pages per visit on www.visitnortheastengland.com alone.
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FIND OUT MORE
If you would like to find out more on tourism in the region, visit www.tourismnortheast.co.uk - a dedicated website for the tourism industry in North East England.
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