Tourism Marketing Update - 03.02.2006
North East England's first ever TV campaign
The first ever television advert promoting North East England, its spectacular coast and countryside, vibrant cities, rich history and passionate people will be aired on 14 February 2006. The commercial follows the journey of a couple through the region as they discover our spirited people, breathtaking landscapes, modern cities and iconic landmarks. Directed by acclaimed international director, Adrian Moat, born in North Shields, the advert is in the final production stages. This is an exciting step forward in promoting North East England as a tourist destination.
International Market Update
Willkommen and more to www.visitnortheastengland.co.uk
Our overseas visitors will receive an international welcome when they log on to the visitor and holiday website - www.visitnortheastengland.co.uk, where information about the region is now available in German, Italian, Norwegian, Dutch and Swedish.
The translated content, including a general overview of North East England, how to get to the region and key information on where to go, what to see and where to stay, is accessible via individual country flags.
Research shows that overseas visitors are much more receptive to a message when the destination attempts to communicate a proportion of it in their mother tongue. It is anticipated that, in the future, the full site will be translated into German, which will be a huge benefit in promoting the region to this lucrative market.
The International Tourism Marketing Team are promoting the website at exhibitions across Europe during early 2006 and throughout a new taster brochure - 'The Essential Guide to North East England'. We are also working alongside the industry and with our national and regional partners to find innovative and exciting ways to market North East England as a first choice holiday destination to our international markets.
For more information or to request a copy of 'The Essential Guide to North East England', available in English, German, Italian, Norwegian, Dutch and Swedish please contact Helen Moderate on 0191 229 6921.
Enjoy North East England
The EnjoyEngland Touring Guide and England's North Country Guide were both launched last month during the exhibition season. For the first time ever both guides cover the North East England region and provide visitors with excellent tips on tour itineraries, attractions, places to eat and drink and places to stay to suit all budgets. The guides will be distributed across Europe and in key long haul destinations including North America, Canada, China, New Zealand and Australia. To request a copy of either guide please contact Phil Marshall on 0191 229 6925 or email Philip.marshall@onenortheast.co.uk
Next stop... Milan!
North East England will be represented at the upcoming Exhibition in Milan from Feb 18-21. To make the most of our visit, the region is sponsoring a press and trade reception during which we will be serving a Passionate Cocktail and inviting key press to visit the region later this year. We've also teamed up with Jet2 who will be on our stand promoting the new Pisa to Newcastle route, which starts in the spring.
Norwegian Travel Trade update
Last month the team was kindly invited by FjordLine to present our new product offer to the Norwegian travel trade and press. The event was extremely successful and has resulted in a number of operators interested in visiting North East England in early spring to experience what the region has to offer. Going forward we will be working with FjordLine over the coming months to create packages and itineraries for visitors helping them to get the very best out of their visit.
Find out more...
To find out more about the work of the International Tourism Team and how you can get involved visit www.tourismnortheast.co.uk.
Contacts:
Helen McLoughlin Senior Brand Manager - International
Helen.mcloughlin@onenortheast.co.uk 0191 229 6322
Helen Moderate - International Brand Advisor
Helen.moderate@onenortheast.co.uk 0191 229 6921
Phil Marshall - Tourism Marketing Assistant
Philip.marshall@onenortheast.co.uk 0191 229 6925
Groups & Education Update
British Travel Trade Fair
With only 4 weeks to go until the UK's premier travel trade exhibition at the Birmingham NEC, the finishing touches are being put to the North East England stand at the show. For the first time ever, North East England and some of our major tourism partners will be exhibiting from a specially designed regional stand.
Alongside the One NorthEast travel trade team will be representatives from, some of the regions top group attractions and destinations, including -Alnwick Castle, The Alnwick Garden, Hadrian's Wall Country, NewcastleGateshead, South Tyneside, River Escapes, Sunderland, County Durham, Beamish and Tees Valley.
By visiting the stand Group Travel Organisers, Coach and Tour Operators from the UK and overseas will be able to source all the information they need to help them plan tours to the region.
Two new group incentives will also be launched at the show; Tailored To Suit is a selection of themed tour itinerary suggestions; and Hidden Benefits, contains discounted offers for groups from a selection of the regions attractions, destinations, meal stops and hotels. Both of these new incentives along with offers from our stand partners will help us to attract group business to the region.
The show takes place on the 1st and 2nd March for literature distribution opportunities please contact Denise Wigham on 0191 229 6845 or email: denise.wigham@onenortheast.co.uk
Points North & Look and Learn Newsletters
Production of the Spring editions of both the Points North and Look & Learn newsletters is now underway. Points North is aimed primarily at group travel organisers, coach and tour operators whilst Look & Learn is aimed at teachers involved in the organisation of primary and secondary school learning visits. Both newsletters give you the opportunity of promoting your venue completely FREE of charge to either one or both of these markets. To have the opportunity of featuring in the newsletters simply supply a newsworthy article showing what you can offer as part of the North East England experience. Contact Bruce Simpson on 0141 445 2778 or email bruce@in2designandpublishing.com
UK Marketing Update
Experience North East England Campaign (Dec 2005 - March 2006)
Through this fully integrated media campaign to promote North East England as a holiday and short break destination we have already received over 21,400 individual requests for the new 2006 Holiday and Short Breaks Guide. The campaign will reach 18 million readers through brochure panels, inserts, adverts, direct mail and e-mailers. As the campaign continues to be delivered we will keep you updated with the responses we are receiving.
Cycling Guide
The development of the new North East England Cycling Guide in association with Sustrans continues. Plans are being formulated for the launch of the Guide at The Outdoor Show in March where the region will have a design led purpose built stand. A tender will also be issued to bring an advertising agency on board to assist us in the delivery of the supporting Cycling Campaign. If you wish to know more about the Cycling Guide or The Outdoors Show please contact Katherine Hodgson on Katherine.hodgson@onenortheast.co.uk
Walking Campaign (Phases 3 & 4)
Pearsons Advertising has been awarded the contract to deliver phases 3 & 4 of the walking campaign. We are in the initial planning stages and will keep you updated on developments in future e-bulletins.
Recommend a Friend
If you know of anyone who is not currently receiving the Tourism Marketing Update but who might be interested in receiving a copy, then please send their email address to Claire.Bloom@onenortheast.co.uk who will add them to the distribution list.
