Tourism Marketing Update - 08.08.05
8th August 2005
Walking Campaign
The second of our walking guides, featuring 23 walks throughout the region, was launched at Durham on August 4th 2005 by Tyne Tees Television presenters Pam Royle and Bob Johnson. The walking guide looks to encourage people to visit the wide range of attractions available in the region as part of their walking experience.
We have printed 80,000 guides for distribution and the campaign is being supported by a high profile media campaign targeting people interested in walking.
National Advertising Campaign
The summer promotional activity began on July 11th 2005 and aims to encourage more visitors to the region during the summer months. The campaign combines a variety of display and classified advertising in national press and specialist magazines and over 1.5 million inserts in national media and consumer press. The campaign is supported by a considerable online presence.
Holiday and Short Breaks Guide 2006
We have appointed Different as our agency to produce the 2006 Holiday guide. We will be contacting you very shortly to see if you wish to take up any of the fantastic advertising opportunities available in next year's guide. We will print 180,000 copies of the guide and this will be supported with nearly £4 million of marketing activity during 2006.
If you wish to speak to someone directly about the advertising opportunities available to you in the 2006 guide please contact Mick Hall on 07836333203.
Regional Media Campaign
Bradley O'Mahoney are presently delivering our regional media campaign. This campaign is all about working with the region's media to encourage local people to move around during the summer months. Almost 200 of our regional attractions and accommodation providers have already got involved in the campaign. If you haven't responded to our offer to feature in this campaign but would still like to then please contact Katherine Hodgson on 01912296849. The campaign will run throughout July and August.
New York Flights
On the 27th July 2005 Newcastle International Airport announced a new daily, scheduled service to New York's John F. Kennedy airport. Commencing May 2006, American Airlines, the World's largest airline, will link the two cities with a non-stop service for the first time in the airport's history. One NorthEast has played a key role in bringing this first scheduled transatlantic route to the region.
The route will have an initial emphasis on business travel although we do expect a significant uptake from inbound and outbound leisure users. One North East will be working with both Newcastle International Airport and American Airlines to target US leisure users, as well as our own domestic markets with compelling messages about holidaying in North East England.
Group Travel Guide 2006
Production of the 2006 North East England Group Travel Guide is now well underway, with advertiser bookings now being received on a daily basis. The guide is due to be launched at the first of this year's Group Travel Roadshows on 27th September at Newby Hall & Gardens near Ripon.
The guide promotes North East England's 'group tourism' product and will feature group accommodation, attractions, destinations, suggested day tour itineraries contacts for blue badge guides along with factual information tour planners need to consider when planning a visit to the region. If you are interested in advertising opportunities contact Denise Wigham on 0191 229 6845.
Group Travel Roadshows
The North East England Group Travel Roadshows are taking place later this year across some of the country's top group attractions. We have chosen three outstanding venues to host this year's events, targeting group operators from both the day trip and short break / long stay tour markets.
Newby Hall & Gardens, Ripon - 27th September 2005
City of Manchester Stadium - 28th October 2005
Tower Thistle Hotel, London including The Tower of London and City Cruises - 5th December 2005
The events are now in their 5th year and provide you with the opportunity to meet quality prospective buyers face to face; Renew existing relationships in a relaxed workshop atmosphere; Launch new products and services and do business with organisers who buy group travel for companies such as Marks & Spencer, Shearings/Wallace Arnold, Great Days Travel Group and Simply Groups Wholesalers.
The cost of exhibiting at the Roadshows has been held at last years price of £120 + VAT per venue. Book all 3 venues and receive a 10% discount.
To reserve your place and make sure that you have the best chance of promoting your organisation to the groups market contact Denise Wigham on 0191 229 6845.
British Travel Trade Fair 2006
Plans are now underway for a regional stand at the 2006 show which is taking place at the NEC Birmingham on 1st and 2nd March. We are currently working with designers to create a North East England stand which will profile the region as one of the greatest destinations for group visits and will include space for a variety of regional partners. We will be contacting you soon to discuss the various exhibiting options available. For more information contact Denise Wigham 0191 229 6845.
Great Days Out Fair 2006
The date has just been announced for the UK's largest 1 day group travel exhibition which hosts over 160 exhibitors and welcomes over 3,500 group travel organisers, coach and tour operators. On Saturday 18th February 2006 the event will return to the Reebok Stadium in Bolton. Exhibitor booking information will be released within the next few weeks, so look out for it coming through your door. For more information contact Denise Wigham on 0191 229 6845.
Educational Visits Guide 2006
Production of the 2006 North East England Educational Visits Guide is now underway and we are working towards publication and launch at the end of October 2005.
The guide promotes North East England's 'educational tourism' product and will feature accommodation that accept school visits, attractions and destinations all highlighting links to National Curriculum subjects backed up by factual information teachers involved in organising school learning visits need to consider when planning visits to the region. If you are interested in advertising options available contact Denise Wigham on 0191 229 6845.
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