Tourism Marketing Update - 02.09.05
2nd September 2005
Walking Campaign
Following the successful launch of the 2nd walking guide we have received well over 2000 requests for the guide and over 10,000 unique visitors to our website. The advertising campaign includes inserts and advertising in key national and regional publications and walking magazines during August, September and early October.
The campaign highlights walks and a variety of attractions and things to do around the route, with the aim of encouraging people to enjoy a full day out in the region.
Walks featured in the first and second phase of the campaign can be viewed on www.visitnorthumbria.com/walking. This is an ongoing campaign and we will continue to source new walks for future phases of the campaign.
National Advertising Campaign
This campaign is ongoing at present and will run for another week. It has used a combination of online activity, 1.5 million inserts and high profile display advertising in key national and specialist publications to encourage visitors to the region during the summer months.
To date the campaign has generated 9684 requests for the holiday guide.
Autumn / Winter Campaign
We have written to all regional accommodation self catering and serviced accommodation providers asking them to become involved in this campaign.
The campaign will promote North East England accommodation special offers through a combination of reader offer articles and inserts in national and regional press, targeted emails and direct mail. It will be backed up by a designated information site on our website, which will encourage consumers to contact the accommodation providers directly.
The campaign will start in early October and run through to March 2006. Anyone interested in being involved in the campaign should return their form by 19th September 2005.
Holiday and Short Breaks Guide 2006
Work is well underway on the production of the 2006 Holiday and Short Breaks Guide. The guide will promote North East England as a destination for short breaks and longer holidays and will feature the region's accommodation and attractions. We will be printing 180,000 copies of the guide and it will be promoted heavily throughout 2006, with a high profile Christmas/New Year launch. If you wish to speak to someone directly about advertising opportunities in the 2006 guide please contact Mick Hall on 07836 333 203.
North East England Tourism Awards
Tom Wright, Chief Executive of VisitBritain launched the new North East England Tourism Awards during a recent visit to the region.
The awards aim to recognise the rising stars of the region's thriving tourism industry, and entries are being sought now from businesses large and small right across North East England. Among established categories such as Best Bed and Breakfast, Best Hotel and Best Website, the new competition is looking for those businesses or individuals who can demonstrate the 'Most Welcoming Experience', 'Best Innovation In Tourism', 'Best Family Experience' and 'Visitor Pub of the Year'.
The awards will culminate in a prestigious awards ceremony at the Stadium of Light, Sunderland on the 19th October 2005.
The awards are free to enter and entry packs are now available from either Val Lowther at One NorthEast on 0191 229 6200 or 07801 188237 val.lowther@onenortheast.co.uk or Bernice Saltzer at Sorted PR on 0191 265 6111 bernice@sortedpr.com
Regional Tourism Marketing Plan
The North East England Tourism Marketing Plan will be published in late September and will be available to download at www.onenortheast.co.uk.
Seve Trophy
The Wynyard Club, near Stockton, will play host to the North East's biggest ever golf tournament later this month when it stages the Seve Trophy 2005.
Hosted by golfing legend Severiano Ballesteros, many of Europe's top golfers will be in action from September 22 to 25 in the matchplay event pitting the best of Great Britain and Ireland against Continental Europe's finest players.
Tee-off times for the Seve Trophy have now been confirmed as 10.35am on Thursday September 22 and Friday September 23. Play will begin at 7.50am on Saturday September 24 and at 11.15am on Sunday September 25. The pro-am event on Wednesday September 21 will begin at 10.30am.
Tickets for the Seve Trophy are available via the Seve Trophy website www.sevetrophy2005.com or at www.ticketmaster.co.uk and can also be booked through a ticket hotline telephone number 0870 602 1121.
Further information on the Seve Trophy can be obtained at www.visitnortheastengland.co.uk/seve
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