Tourism Marketing Update - 19.08.05
19th August 2005
Walking Campaign
Following the successful launch of the 2nd walking guide we have received over 1500 requests for the guide from the publicity received. Inserts and advertising will be featured in the quality nationals and specialist walking magazines during August, September and early October.
Walks featured in the first and second phase of the campaign can be viewed on www.visitnorthumbria.com/walking. This is an ongoing campaign and we will continue to source new walks for future phases of the campaign.
National Advertising Campaign
Four weeks into the Summer campaign and we have received over 7500 requests for the Holiday and Short Breaks Guide. Activity will continue until the end of September.
Holiday and Short Breaks Guide 2006
Work is well underway on the production of the 2006 Holiday and Short Breaks Guide. The guide will promote North East England as a destination for short breaks and longer holidays and will feature the region's accommodation and attractions. We will be printing 180,000 copies of the guide and it will be promoted heavily throughout 2006, with a high profile Christmas/ New Year launch. If you wish to speak to someone directly about advertising opportunities in the 2006 guide please contact Mick Hall on 07836 333 203.
Regional Media Campaign
This ongoing campaign to encourage local people to move around the region this Summer and enjoy what we have to offer is well underway, with columns in the Evening Chronicle, Evening Gazette, Sunday Sun and Sunderland Echo we are providing the readers with ideas on how to spend their days. Supplements will also feature more ideas and special offers.
North East England Tourism Awards
Tom Wright, Chief Executive of VisitBritain launched the new North East England Tourism Awards during a recent visit to the region
The awards aim to recognise the rising stars of the region's thriving tourism industry, and entries are being sought now from businesses large and small right across North East England. Among established categories such as Best Bed and Breakfast, Best Hotel and Best Website, the new competition is looking for those businesses or individuals who can demonstrate the 'Most Welcoming Experience', 'Best Innovation In Tourism', 'Best Family Experience' and 'Visitor Pub of the Year'.
The awards will culminate in a prestigious awards ceremony at the Stadium of Light, Sunderland on the 19th October 2005.
The awards are free to enter and entry packs are now available from either Val Lowther at One NorthEast on 0191 229 6200 or 07801 188237 val.lowther@onenortheast.co.uk or Bernice Saltzer at Sorted PR on 0191 265 6111 or bernice@sortedpr.com
Group Travel Guide 2006
Production of the 2006 North East England Group Travel Guide is now well underway, with advertiser bookings now being received on a daily basis. The guide is due to be launched at the first of this year's Group Travel Roadshows on 27th September at Newby Hall & Gardens near Ripon.
The guide promotes North East England's 'group tourism' product and will feature group accommodation, attractions, destinations, suggested day tour itineraries contacts for blue badge guides along with factual information tour planners need to consider when planning a visit to the region. If you are interested in advertising opportunities contact Denise Wigham on 0191 229 6845.
Group Travel Roadshows
The North East England Group Travel Roadshows are taking place later this year across some of the country's top group attractions. We have chosen three outstanding venues to host this year's events, targeting group operators from both the day trip and short break / long stay tour markets.
Newby Hall & Gardens, Ripon - 27th September 2005
City of Manchester Stadium - 28th October 2005
Tower Thistle Hotel, London including The Tower of London and City Cruises - 5th December 2005
The events are now in their 5th year and provide you with the opportunity to meet quality prospective buyers face to face; Renew existing relationships in a relaxed workshop atmosphere; Launch new products and services and do business with organisers who buy group travel for companies such as Marks & Spencer, Shearings/Wallace Arnold, Great Days Travel Group and Simply Groups Wholesalers.
The cost of exhibiting at the Roadshows has been held at last years price of £120 + VAT per venue. Book all 3 venues and receive a 10% discount.
To reserve your place and make sure that you have the best chance of promoting your organisation to the groups market contact Denise Wigham on 0191 229 6845.
British Travel Trade Fair 2006
Plans are now underway for a regional stand at the 2006 show which is taking place at the NEC Birmingham on 1st and 2nd March. We are currently working with designers to create a North East England stand which will profile the region as one of the greatest destinations for group visits and will include space for a variety of regional partners. We will be contacting you soon to discuss the various exhibiting options available. For more information contact Denise Wigham 0191 229 6845.
Great Days Out Fair 2006
The date has just been announced for the UK's largest 1 day group travel exhibition which hosts over 160 exhibitors and welcomes over 3,500 group travel organisers, coach and tour operators. On Saturday 18th February 2006 the event will return to the Reebok Stadium in Bolton. Exhibitor booking information will be released within the next few weeks, so look out for it coming through your door. For more information contact Denise Wigham on 0191 229 6845.
Educational Visits Guide 2006
Production of the 2006 North East England Educational Visits Guide is now underway and we are working towards publication and launch at the end of October 2005.
The guide promotes North East England's 'educational tourism' product and will feature accommodation that accept school visits, attractions and destinations all highlighting links to National Curriculum subjects backed up by factual information teachers involved in organising school learning visits need to consider when planning visits to the region. If you are interested in advertising options available contact Denise Wigham on 0191 229 6845.
Regional Tourism Marketing Plan
The North East England Tourism Marketing Plan will be published next month and will be available in both hard copy and to download at www.onenortheast.co.uk.
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